About this tool:
	Measure the value of your Customer Relationship Management approach
	With McKinsey & Company’s online customer relationship management (CRM) knowledge and tools, you can develop a clear approach and strategy for managing your customer relationships throughout the entire customer life cycle. We have created this online diagnostic tool to show the potential value of effective CRM practices. The tool is based on our extensive research in CRM and operational performance in addition our hands-on work with clients.
	The tool will help you evaluation your CRM practices, determine where you stand versus peers in your general industry segment, and review opportunities to improve performance.
	To use the tool, simply respond to some questions about your business, your customers, and your financial performance. Your entries are protected by our privacy policy and will be confidential.