About ePerformance:
Understanding how your online business is performing is critical to your success. Yet, accurately evaluating the impact of performance on profitability as well as building a loyal customer base can be elusive, even daunting.
McKinsey & Company has made this appraisal possible with the ePerformance Scorecard.
The ePerformance Scorecard is a bellwether for tracking operational effectiveness. It is designed to measure, diagnose, and improve e-business performance based on a data from a diverse group of consumer-focused e-businesses around the world. Using the ePerformance Scorecard enables e-businesses in a variety of industry segments to compare their online performance against that of their peers.
Participants benefit from our comprehensive database that captures the behavior of millions of unique visitors and customers representing billions of dollars in online revenues.