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About ePerformance: |
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Understanding how your online business is performing is critical to your success. Yet, accurately evaluating the impact of performance on profitability as well as building a loyal customer base can be elusive, even daunting. |
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McKinsey & Company has made this appraisal possible with the ePerformance Scorecard. |
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The ePerformance Scorecard is a bellwether for tracking operational effectiveness. It is designed to measure, diagnose, and improve e-business performance based on a data from a diverse group of consumer-focused e-businesses around the world. Using the ePerformance Scorecard enables e-businesses in a variety of industry segments to compare their online performance against that of their peers. |
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Participants benefit from our comprehensive database that captures the behavior of millions of unique visitors and customers representing billions of dollars in online revenues. |
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