About this tool:
	Measure the value of your Customer Relationship Management approach.
	With McKinsey & Company’s online knowledge of performance drivers and customer relationship management and operational eperformance e-business tools, you can develop a clear approach and strategy for managing your customer relationships throughout the entire customer life cycle. We have created this online eperformance and eCRM diagnostic tool to show the potential value of best practices relative to your competition. The tool is based on our extensive benchmarks of operational performance (ePerormance) and our hands-on work with clients (eCRM).
	The tool will help you determine where you stand versus peers in your general industry segment, and review opportunities to improve performance.
	To use the tool, simply respond to some questions about your business, your customers, and your financial performance. Your entries are protected by our privacy policy and will be confidential.